The zero point from which you must start

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Practical examples of implementation of the medical marketing strategy The zero point from which you must start the construction of the marketing strategy for the medical field is the patient andor his family. Think about the level of addressability in a structured way, so that you can cover all possible scenarios. Not all specialties are the same, so you need to be quite precise in identifying the patient profile. Let's go through some examples next.


Physiotherapy office Let's assume that the goal is to promote a physical therapy clinic in ClujNapoca. It would be a waste of budget to geographically target people from outside the city. Only in exceptional cases will you be able to attract patients from Belgium WhatsApp Number Data neighboring towns, because the physical therapy service itself does not offer a competitive advantage that would justify the patient's travel over very long distances. The digital exposure proposal can already include Social Media platforms, if there is adequate budget and materials.





Demographically, the most relevant target audience is people between the ages of  and , both men and women, as they may need this type of medical service for themselves but also for their children, parents or older relatives who are not they have the necessary knowledge to identify the best cabinet. So, for the promotion part of this medical service, the suggestion would be: Google Ads campaigns; Target area: ClujNapoca   km; People between  and 0 years old, both men and women; Pediatric office In this case you need to pay more attention to the target audience and the sense of urgency that arises in every parent when it comes to their own child. You can highlight certain key features such as: Extended working hours let's say  hours a day; Emergency consultation; Ultrasound investigations; Doctors with overspecialization in respiratory diseases;